talkSPORT 2, a new 24-hour sports radio station and part of the UTV Media (GB) brand portfolio, has today announced that the station will start broadcasting on the opening day of The Cheltenham Festival, from the festival itself, on Tuesday 15th March 2016.
Bringing the much-loved talkSPORT style to a wide range of sports, talkSPORT 2 will concentrate on coverage of live sport, including rugby, cricket, tennis, golf, football and horseracing, plus some US sport. It will also offer a range of specialised magazine programming that hasn’t had a home on national commercial radio before, bringing listeners and sports fans a wider variety of sporting news and features than ever before.
talkSPORT 2, which will be available nationally on DAB digital radio and online, has already secured a number of major partnerships for rights to live sporting commentary, many of which have never been broadcast on commercial radio before. Individual partnerships will be announced in due course.
In addition, the launch of talkSPORT 2 signifies the beginning of an exciting new partnership with Sky Bet, which is also today announced as the station’s official betting partner. The opening broadcast from talkSPORT 2 will take place live from Sky Bet’s box at The Cheltenham Festival.
Liam Fisher, National Radio Controller for UTV Media, said: “talkSPORT 2 is going to bring sports fans across the UK a much wider choice of sports coverage than they have ever had before. This is going to include live coverage from some of the world’s greatest sporting events, some of which we’ll be bringing to British commercial radio for the very first time.”